We are:
We are open and inviting. We welcome people to play our games and be part of the Colossus team.
We're optimistic. There are real chances people can win big with Colossus and we enjoy giving people the opportunity to fulfil their dreams.
We want to communicate passionately, in a manner that is exciting and engaging to our partners and users. We want to be a spectacle to behold.
We want to turn even mundane games into a chance to be a millionaire. We want to make sports bigger.
Where possible, the Colossus logo should be placed over an Orange background as in the example below.
In situations where the use of the orange background may not be permitted or the option is unavailable, one of the two other variants can be used. Always ensure there is sufficient contrast.
The Colossus badge is to be used in instances where the space provided is not sufficient to display the full logo. Examples of this may include social media profiles, app icons and in thumbnails. As with the main logo, priority should be given to the badge variant with the orange background.
Do not attempt to amend the Colossus logo in any form. Please contact us if you are struggling to find the right fit for an application.
We use Paralucent Semi Bold as our display font. Paralucent is a distinctive and instantly recognisable typeface with round features which embody our brand values of openness and positivity.
We use Roboto-Normal as our body font. Emphasis can be added with the 'Medium' weight and in exceptional circumstances 'Bold' can be used.
We create hierarchy within our type by using highlights to emphasise particular pieces of information. Where possible, the highest emphasis should be given to the Jackpot prize.
When used in marketing materials, Calls to action should always maintain visual consistency with the buttons used on the Colossus website.
Primary
To direct someone to the Pool promo
#core-orange / white text
FreePlay
Specific FreePlay campaign giveaways
#highlight-yellow / black text
We use three core background colours to help provide variety to our messaging, alongside helping to differentiate certain product areas.
We use three core background colours to help provide variety to our messaging, alongside helping to differentiate certain product areas.
We use three core background colours to help provide variety to our messaging, alongside helping to differentiate certain product areas.
We use a selection of primary tints to draw attention to particular information within a message. An example of this may be a Jackpot prize, Cash Out offer or winning payout. The yellow tint may also be applied as background colour if the material is directly related to FreePlay.
We use a range of secondary tints to de-emphasise certain pieces of information within the message.
Always be sure to include the 18+ & BeGambleAware logo on any creative marketing. Ensure the correct colour text is applied to the chosen background colour to ensure sufficient contrast and adhere to the following minimum size requirements.
Whenever possible to do so, we left-align content to standardise the presentation of our messaging. We use the following paddings listed beneath to ensure the assets we create are consistent.
For emails, the alignment of content is left at the discretion of the designer.
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Email us for PANTONE and CMYK values.
Do not attempt to amend the Colossus print in any form. Please contact us if you are struggling to find the right fit for an application.
We use imagery to help reinforce our messages, to reflect the excitement of the match and the joy of winning.
Do not attempt to amend the Colossus imagery in any form. Please contact us if you are struggling to find the right fit for an application.
Jackpot prize
The jackpot(s) should always be displayed as: £30,000 – not £30K
1X2
1X2 should always be displayed as: 1X2 (upper case 'X')
Cash Out
Cash Out should always be displayed as: Cash Out (upper case 'C' and 'O')
Syndicates
Always upper case 'S'
Leaderboard
Always upper case 'L'
FreePlay
Should always be displayed as 'FreePlay' with no space and capitalisation on the Play
Captain
When referring to a Syndicate Captain, ensure there is upper case 'C'
Conscious Colossus
Always upper case 'C's
No use of upper case in headlines and body copy for non-brand terms per above (except at the start of the sentence) e.g. New player bonus.
For standard promotions, refer to https://www.colossusbets.com/help/category/promotions/ for correct use of upper/lower case.
Ddd, HH:MM e.g. Tue, 19:45 (no numerical date reference required for this Tue).
Ddd, Mmm X HH:MM e.g. Tue, Aug 4 19:45 (numerical date reference required for next Tue).
If time reference is made within a non-localised marketing communication e.g. CRM email, banner, then time zone e.g. BST should also be added for non-UK audiences.
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